Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Help

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Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Solution might be conducted to create numerous methods utilizing the strengths of the company to obtain opportunities, conquer weak points and to lower the hazards. It might also be utilized to examine that how particular weaknesses resist certain chances and increase the hazards. The strategies prepared utilizing the Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis are offered as follows;
• Utilization of strong worldwide brand position and funds in broadening towards possible markets.
• Distinct brand experience could assist the business to much better position itself in new markets.
• Resistance in expansion in the prospective international markets encouraging variety.
• High costs restricts the expansion in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the unique brand name experience could be used to reduce the hazard from possible consumers.
• Stringent appearance policies could caused the customer shift towards Victoria with high social duty.
• Minimal target markets could led to a decrease in the total market share of the company.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis could be performed to evaluate the availability of funds to the business that could be utilized in expansion towards global markets. The financial position of the company could be evaluated by using the information given in the case Exhibition 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be prospective and the business should put efforts in increasing its profits along with reducing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis

Segmentation

Most of the business's Brick and Mortar stores are situated in United States including above 500 stores in nearly each of the state of United States. The business has also a worldwide presence in 8 various nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the US.

Targeting


The business targets its clothing brand name to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the company related to its competitors. The business employs great looking men and women for its stores and follows a rigorous appearance policy to keep destination of good-looking people towards its shops and provide a distinct brand experience.

Positioning


The company has placed its brand as a high-end brand name targeting just a specific market segment. The company with its non-traditional ways of marketing through designs and agents posters its brand name image as a high-end clothing brand targeted to the cool and good-looking personalities in society. This market position attracts numerous elite individuals towards the brand name but it injures the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis deals with a lot of competition in the market with the existence of numerous number of competitors in the market. Gap is also thought about to be a potential competitor in regional as well as in international; markets as the business is considering to shift in the worldwide markets.



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