Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Help

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Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, service tax rate and general tax rate had actually declined which eventually had an effect on the development of company earnings. This unexpected development in earnings will ultimately increase the charitable activities in Canada in order to improve the company image and to market himself in an ethical way.

Economical Factor:

Due to the international monetary crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had actually decreased in the year 2012 form the year 2011. This declined does not present the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the development in per capita income have actually increased in reducing way which might not be the reason to the decrease in charitable activities because the per capita earnings had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is extremely low as they are dependent upon their moms and dads, delighted in the frozen treats and interested to supply the valuable donations for the much better health of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and corporate services will produce more in less expense which eventually lead towards the cost saving leading to more earnings and margins which may lead towards the more participation in the charitable activities and a yearly occasion such as Miracle Treat Day in orderto provide the important donations for the much better health of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Solution of Canada.

Strategies:

There are 4 alternative methods whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The crucial problems dealing with by the company are related to the
1. Time restraint of 3 months to make and execute the technique in Toronto, Canada
2. A continuous decrease in the collection of donations on annual basis
3. A decline in the per store earnings in Toronto which have actually stopped working to raise contributions from here
4. A main focus of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis Foundation is towards the advancement ofloyalty programs and the building of client relationships with potential consumers of Miracle Treat Day
5. Some franchise owners are disappointing their desire to take part in a yearly event day due to the believe that their involvement in Miracle Reward Day are leading to the reduction of the earnings together with the not any major change before and after revenues of their companies and companies

PEST Analysis:

1. Franchise Incentives: By supplying the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through a yearly event named Wonder Reward Day.
For this function, the hospital should start the Reward contest such as the first place prizeon the basis of the greatest contribution, 2nd place prizeon the basis of the second greatest contribution, 3rd place prize on the basis of the 3rd greatest contribution, and a lot more. These rewards will encourage the franchise owners to take part more in the charitable activities in an annual occasion of Miracle Reward Day.
2. Commitment Card: In order to develop and keep more devoted customers for Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Help to supply the valuable contributions for the better health of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Analysis of Canada, the hospital must create the loyalty card program for the blizzards to recognized loyalty in consumers.
3. Schools: For the function to get the fast increase in number of contributions from the area of Toronto, hospital must include the variety of schools found in Toronto to get involved inan annual event such as Miracle Treat Dayto provide the important contributions for the better health of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Help of Canada.
Email Marketing: Using Email marketing needs to be carried out by the hospital to capture the number of schools and franchise owners to take part in a yearly event such as Wonder Treat Dayto offer the valuable donations for the better health of Pestel Analysis of The Carrot Rewards Wellness App: Innovating In The Behaviour Change Market Case Solution of Canada.

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