Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis

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Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the examination of various options, the company is recommended to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets with no decrease in its local profits and any deterioration of its market position. By considering Alternative 3, the business could keep its store experience and brand name uniqueness. It might likewise consider alternative 2 that could allow the business to access the markets without any potential financial investment. Although, the business could pursue alternative 1 which would make it possible for the company to focus on potential worldwide markets rather than the local markets but as the company is highly based on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's profits. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help Stores

Growth towards international markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a great option for increasing the worldwide existence of the business. The closing of domestic stores could extremely impact the incomes of the firm as above 90% of its stores are situated locally and closing those shops would ultimately reduce the profits of the firm. The business has a long term market position in United States which can not be created quickly in the new markets. The option would help the business to expand in worldwide markets along with the removal of concerns raised in its local markets connected to its variety. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new international markets.
• Boost in revenue from worldwide markets.
• Elimination of concerns related to diversity.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution Stores

Alternative 2 includes the introduction of online market places through producing a correct business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could present a severe hazard to the marketplace share of company. Furthermore, the competitors are shifting towards click and Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution shops with Gap presenting Piperline. This shift towards online markets might lower the incomes for company. In this scenario the company might consider introducing Click and Recommendations of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low financial investment
• Minimizing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Uniqueness
• Elimination of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the global markets without closing its domestic shops that adds to the major part of earnings of the business. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Expedition of brand-new global markets.
• Increase in income from worldwide markets.
• Earnings diversification.
• Step towards being a strong global brand name.

Cons:

• Continuation of issues associated with variety.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to gain market share.



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