Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution

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Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Study Solution

A Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution could be performed to design various methods using the strengths of the company to get opportunities, overcome weak points and to decrease the hazards. It might likewise be used to evaluate that how specific weak points resist certain chances and increase the dangers. The strategies drafted using the Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis are provided as follows;
• Usage of strong worldwide brand name position and financial resources in broadening towards possible markets.
• Unique brand experience might assist the business to better position itself in new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High costs restricts the growth in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand name experience could be used to decrease the threat from possible customers.
• Stringent look policies might caused the customer shift towards Victoria with high social duty.
• Limited target audience could caused a decline in the overall market share of the company.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis could be conducted to examine the accessibility of financial resources to the company that might be made use of in growth towards international markets. The financial position of the company could be examined by using the data given up the case Exhibition 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the company must put efforts in increasing its profits together with reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis

Segmentation

The division analysis consists of the analysis of various organisation sectors of the business in domestic and the global, markets. Most of the company's Traditional stores are located in US including above 500 shops in practically each of the state of United States. The business has also a worldwide existence in 8 different nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is probably the 10% of its stores in the United States. It indicates that majority of the earnings of the business originated from the local markets. The company is thinking about to broaden its stores into 7 more European and Asian countries. A chart revealing the existence of the business in numerous worldwide markets is given up the Appendix 2.

Targeting

The company targets its clothes brand name to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for different distinctions in the business associated with its competitors. For instance, the company works with excellent looking males and females for its shops and follows a strict look policy to maintain tourist attraction of attractive individuals towards its shops and supply a special brand experience.

Positioning

The company has actually placed its brand name as a high-end brand name targeting only a particular market segment. The business with its non-traditional methods of marketing through models and agents posters its brand name image as a high-end clothes brand targeted to the cool and attractive characters in society. Although, this market position attracts numerous elite people towards the brand name however it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution deals with a great deal of competitors in the market with the existence of various variety of rivals in the market. A chart showing the close competitors together with their qualities and the marketing technique is given up. it might be seen that the American Eagle Outfitters is thought about to be the strongest competitors for business with its marketing method related to the television programs. Gap is also thought about to be a potential rival in regional as well as in worldwide; markets as the business is thinking about to shift in the worldwide markets. Along with it, The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Study Solution. with its versatile rates strategy and the Victoria's Street with its strong social status position a serious risk to the current market share of the Porter's 5 Forces analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis.

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