Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Insead Business School >> The Carrot Rewards Wellness App Innovating In The Behaviour Change Market >> Pestel Analysis

Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, organisation tax rate and basic tax rate had declined which ultimately had an effect on the development of service earnings. This unexpected development in profits will ultimately increase the charitable activities in Canada in order to enhance the company image and to promote himself in an ethical method.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the relative development of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the development in per capita income have increased in decreasing method which may not be the factor to the decrease in charitable activities because the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is really low as they depend on their moms and dads, enjoyed the frozen treats and interested to provide the valuable donations for the better health of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and business organisations will produce more in less cost which ultimately lead towards the cost saving leading to more earnings and margins which may lead towards the more participation in the charitable activities and an annual occasion such as Miracle Reward Day in orderto offer the important donations for the better health of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The crucial concerns facing by the company are related to the
1. Time restriction of 3 months to make and execute the method in Toronto, Canada
2. A consistent decline in the collection of contributions on annual basis
3. A decrease in the per store income in Toronto which have stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution Structure is towards the development ofloyalty programs and the structure of client relationships with prospective customers of Wonder Treat Day
5. Some franchise owners are disappointing their willingness to take part in an annual occasion day due to the think that their participation in Wonder Treat Day are leading to the reduction of the revenues along with the not any major change prior to and after revenues of their firms and businesses

PEST Analysis:

1. Franchise Rewards: By supplying the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual event named Wonder Reward Day.
For this purpose, the hospital should start the Prize contest such as the first place prizeon the basis of the greatest contribution, 2nd place prizeon the basis of the 2nd highest donation, 3rd place prize on the basis of the 3rd greatest donation, and a lot more. These rewards will encourage the franchise owners to get involved more in the charitable activities in a yearly occasion of Miracle Treat Day.
2. Loyalty Card: In order to develop and preserve more loyal customers for Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help to offer the valuable contributions for the better health of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Solution of Canada, the hospital must produce the loyalty card program for the blizzards to recognized commitment in consumers.
3. Schools: For the purpose to get the quick boost in number of donations from the area of Toronto, hospital needs to include the variety of schools located in Toronto to participate inan yearly occasion such as Wonder Treat Dayto provide the valuable donations for the better health of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Help of Canada.
Email Marketing: Making use of Email marketing ought to be carried out by the hospital to catch the variety of schools and franchise owners to participate in a yearly occasion such as Miracle Treat Dayto offer the valuable donations for the much better health of Pestel Analysis of The Carrot Rewards Wellness App Innovating In The Behaviour Change Market Case Analysis of Canada.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.