Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Help

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Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Study Help

A Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Solution could be performed to develop different techniques utilizing the strengths of the company to avail opportunities, overcome weaknesses and to lower the dangers. It could likewise be used to assess that how specific weaknesses withstand certain chances and increase the hazards. The methods prepared using the Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Solution are provided as follows;
• Usage of strong global brand name position and financial resources in broadening towards possible markets.
• Unique brand experience could assist the business to better position itself in new markets.
• Resistance in growth in the prospective international markets encouraging diversity.
• High rates restricts the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be used to lower the hazard from potential customers.
• Strict look policies could led to the consumer shift towards Victoria with high social responsibility.
• Restricted target audience could resulted in a decrease in the total market share of the business.
These techniques could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Solution could be performed to assess the availability of funds to the company that might be made use of in expansion towards international markets. The monetary position of the business could be examined by utilizing the information given in the case Exhibit 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the business must put efforts in increasing its incomes in addition to reducing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Analysis

Segmentation

Many of the business's Brick and Mortar stores are situated in US consisting of above 500 shops in almost each of the state of United States. The company has likewise a worldwide presence in 8 different countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its shops in the US.

Targeting

The company targets its clothing brand name to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for various distinctions in the business connected to its competitors. For example, the company employs excellent looking men and women for its shops and follows a stringent look policy to keep destination of attractive people towards its stores and supply a distinct brand name experience.

Positioning

The business has positioned its brand as a high-end brand targeting just a specific market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand image as a high-end clothing brand targeted to the cool and attractive personalities in society. This market position draws in numerous elite people towards the brand however it hurts the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Russian Standard Vodka: Strategies For Global Branding And Expansion Into The Us Market Case Help faces a lot of competitors in the market with the presence of various number of rivals in the market. Gap is also thought about to be a possible rival in regional as well as in worldwide; markets as the business is thinking about to shift in the worldwide markets.

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