Recommendations of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Solution

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Recommendations of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of numerous alternatives, the business is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any decrease in its local profits and any deterioration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand originality. However, it could likewise think about alternative 2 that might allow the business to access the marketplaces with no potential investment. The company might pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets however as the business is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in business's earnings. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Analysis Stores

Growth towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although a good alternative for increasing the global existence of the business. The closing of domestic stores might highly affect the profits of the company as above 90% of its stores are located locally and closing those shops would eventually decrease the incomes of the company. The business has a long term market position in United States which can not be produced quickly in the new markets. The choice would assist the company to expand in global markets together with the removal of concerns raised in its local markets associated with its variety. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of new global markets.
• Boost in revenue from international markets.
• Removal of problems related to diversity.
• Income diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might posture an extreme danger to the market share of business. In this scenario the company might consider presenting Click and Recommendations of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Analysis shops. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Elimination of brand Originality
• Elimination of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the global markets without closing its domestic stores that adds to the huge part of incomes of the company. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of new global markets.
• Increase in income from international markets.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of issues associated with variety.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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