Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Help

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Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Help could be conducted to create different strategies utilizing the strengths of the business to get opportunities, get rid of weaknesses and to reduce the hazards. It might also be utilized to assess that how particular weak points withstand certain opportunities and increase the risks. The techniques drafted using the Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Analysis are given as follows;
• Utilization of strong international brand name position and financial resources in expanding towards possible markets.
• Distinct brand name experience could assist the company to better position itself in new markets.
• Resistance in growth in the potential worldwide markets encouraging diversity.
• High rates limits the growth in different Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the unique brand name experience could be used to decrease the threat from possible clients.
• Strict look policies could caused the customer shift towards Victoria with high social responsibility.
• Limited target markets could caused a decrease in the total market share of the business.
These techniques might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Analysis might be performed to assess the availability of financial resources to the company that could be made use of in expansion towards global markets. The monetary position of the company could be assessed by using the information given up the case Display 1. The ratios that could be thought about in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the business must put efforts in increasing its earnings along with minimizing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Help

Segmentation

The segmentation analysis consists of the analysis of various organisation sections of the business in domestic and the global, markets. Most of the company's Traditional stores lie in United States including above 500 shops in almost each of the state of US. Nevertheless, the business has also an international presence in 8 various nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is probably the 10% of its shops in the United States. It indicates that bulk of the revenues of the business originated from the regional markets. The business is considering to broaden its shops into 7 more European and Asian nations. A chart showing the presence of the business in various global markets is given up the Appendix 2.

Targeting


The business targets its clothes brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for numerous differences in the company connected to its rivals. For example, the company employs great looking males and females for its stores and follows a strict appearance policy to keep attraction of good-looking individuals towards its stores and provide a special brand name experience.

Positioning


The business has actually placed its brand name as a high-end brand name targeting just a particular market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand image as a luxury clothing brand targeted to the cool and attractive personalities in society. Although, this market position brings in various elite individuals towards the brand but it harms the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Russian Standard Vodka Strategies For Global Branding And Expansion Into The Us Market Case Solution deals with a lot of competitors in the market with the presence of different number of competitors in the market. Gap is likewise considered to be a prospective rival in local as well as in global; markets as the company is considering to move in the international markets.



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