Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Analysis

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Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the examination of different options, the business is suggested to consider alternative 3. As alternative 3 would permit the company to expand in international markets with no decrease in its regional profits and any degeneration of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand name originality. However, it could likewise consider alternative 2 that might permit the company to access the marketplaces without any prospective financial investment. The company might pursue alternative 1 which would allow the company to focus on possible global markets rather than the regional markets but as the business is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in business's income. Therefore, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Solution Stores

The company has a long term market position in US which can not be generated quickly in the brand-new markets. The choice would assist the business to broaden in global markets along with the removal of problems raised in its regional markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Boost in earnings from worldwide markets.
• Removal of issues related to variety.
• Income diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of extensive incomes from the local markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Solution Stores

Alternative 2 consists of the introduction of online market places through generating an appropriate business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could posture a severe hazard to the market share of company. Additionally, the rivals are moving towards click and Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Solution stores with Space presenting Piperline. This shift towards online markets might reduce the incomes for business. In this scenario the business could think about presenting Click and Recommendations of Parfums Cacharel De Loreal 1997-2007: Decoding And Revitalizing A Classic Brand Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors hazard
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Removal of brand name Individuality
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of profits of the business. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of new global markets.
• Boost in earnings from global markets.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of problems associated with variety.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.



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