Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Analysis

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Insead Business School >> Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Study Solution

A Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Analysis might be conducted to develop different strategies utilizing the strengths of the business to avail chances, get rid of weak points and to reduce the hazards. It might likewise be used to evaluate that how certain weak points resist certain opportunities and increase the threats. The techniques drafted utilizing the Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Analysis are offered as follows;
• Usage of strong global brand position and funds in expanding towards prospective markets.
• Distinct brand experience could help out the business to better position itself in brand-new markets.
• Resistance in expansion in the possible international markets motivating variety.
• High prices restricts the expansion in various Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand experience could be utilized to decrease the danger from potential clients.
• Stringent appearance policies could resulted in the customer shift towards Victoria with high social duty.
• Minimal target audience might led to a decrease in the total market share of the business.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Analysis could be conducted to assess the availability of financial resources to the business that might be utilized in expansion towards global markets. The monetary position of the company might be evaluated by utilizing the data given in the case Exhibit 1. The ratios that might be considered in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the company needs to put efforts in increasing its incomes along with decreasing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Solution

Segmentation

The division analysis includes the analysis of various organisation sections of the company in domestic and the global, markets. Most of the business's Physical stores are located in US consisting of above 500 stores in almost each of the state of US. However, the company has also a global presence in 8 different countries with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the United States. It suggests that majority of the revenues of the company come from the local markets. Furthermore, the business is considering to broaden its stores into 7 more European and Asian nations. A chart revealing the existence of the business in various global markets is given in the Appendix 2.

Targeting

The company targets its clothing brand to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for various differences in the business connected to its competitors. For instance, the business works with good looking males and females for its shops and follows a strict appearance policy to preserve tourist attraction of attractive people towards its shops and supply a special brand experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a specific market sector. The company with its non-traditional ways of marketing through models and agents posters its brand image as a high-end clothes brand targeted to the cool and good-looking personalities in society. This market position attracts different elite individuals towards the brand but it hurts the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Help faces a great deal of competitors in the market with the presence of different variety of rivals in the market. A chart showing the close competitors together with their attributes and the marketing method is given in. it could be seen that the American Eagle Outfitters is thought about to be the greatest competitors for company with its marketing technique related to the television shows. Gap is likewise considered to be a possible rival in regional as well as in international; markets as the business is thinking about to move in the worldwide markets. In addition to it, Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Study Help. with its flexible pricing strategy and the Victoria's Street with its strong social status present a serious threat to the current market share of the Porter's 5 Forces analysis of Parfums Cacharel De Loreal 1997-2007 Decoding And Revitalizing A Classic Brand Case Solution.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.