Recommendations of Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help

Home >> Insead Business School >> Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value >> Recommendations

Recommendations of Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous options, the company is advised to think about alternative 3. As alternative 3 would permit the business to expand in global markets without any reduction in its local earnings and any wear and tear of its market position. The company could pursue alternative 1 which would allow the business to focus on prospective global markets rather than the regional markets however as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution Stores

Growth towards worldwide markets through opening new stores in other Europe and Asian nations with closing domestic stores is although an excellent choice for increasing the international presence of the company. Nevertheless, the closing of domestic stores might highly affect the profits of the company as above 90% of its stores are located locally and closing those stores would eventually lower the revenues of the firm. The company has a long term market position in United States which can not be generated soon in the new markets. The choice would help the company to expand in global markets in addition to the elimination of problems raised in its local markets connected to its diversity. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Removal of issues connected to variety.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Distinctions in cultures might led to a failure of the brand name specifically in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could present a severe danger to the market share of company. In this scenario the company might consider introducing Click and Recommendations of Note On Brand Audit: How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution stores. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Lowering competition hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Elimination of brand Uniqueness
• Elimination of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of earnings of the company. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Reducing competition risk
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of new international markets.
• Boost in revenue from global markets.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might led to a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.