Recommendations of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help

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Recommendations of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Study Help

On the basis of above internal and external analysis of the business along with the examination of different alternatives, the company is recommended to think about alternative 3. As alternative 3 would permit the company to expand in international markets without any decrease in its regional earnings and any degeneration of its market position. The company might pursue alternative 1 which would allow the company to focus on possible worldwide markets rather than the local markets however as the business is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help Stores

Growth towards global markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a good choice for increasing the global presence of the company. Nevertheless, the closing of domestic stores could extremely impact the profits of the firm as above 90% of its shops are located locally and closing those stores would eventually reduce the incomes of the company. Furthermore, the company has a long term market position in US which can not be produced soon in the brand-new markets. The choice would assist the company to expand in worldwide markets in addition to the elimination of concerns raised in its regional markets related to its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Increase in earnings from international markets.
• Elimination of issues related to variety.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competition.
• Differences in cultures could led to a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might posture a severe threat to the market share of business. In this situation the company might think about introducing Click and Recommendations of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Removal of brand Individuality
• Removal of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Exploration of brand-new international markets.
• Increase in earnings from worldwide markets.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Extension of issues related to variety.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.



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