Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis

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Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution could be performed to develop different strategies utilizing the strengths of the company to obtain opportunities, overcome weak points and to reduce the hazards. It might also be used to assess that how specific weaknesses resist specific chances and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution are offered as follows;
• Utilization of strong global brand name position and funds in expanding towards possible markets.
• Distinct brand experience could assist the company to better position itself in brand-new markets.
• Resistance in expansion in the prospective worldwide markets motivating variety.
• High prices restricts the expansion in numerous Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the distinct brand name experience might be utilized to minimize the danger from prospective consumers.
• Strict appearance policies could led to the consumer shift towards Victoria with high social obligation.
• Restricted target markets might caused a decline in the total market share of the company.
These methods might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis might be carried out to evaluate the schedule of financial resources to the company that might be utilized in growth towards global markets. The monetary position of the business could be examined by utilizing the data given up the case Display 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the business has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the business should put efforts in increasing its revenues together with reducing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis

Segmentation

Most of the business's Brick and Mortar stores are located in US consisting of above 500 shops in almost each of the state of United States. The company has also a global presence in 8 different countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is probably the 10% of its stores in the United States.

Targeting


The business targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for different differences in the business related to its rivals. The company hires excellent looking men and females for its shops and follows a rigorous appearance policy to preserve attraction of good-looking individuals towards its shops and supply an unique brand experience.

Positioning


The company has actually placed its brand name as a high-end brand targeting just a specific market section. The company with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand name targeted to the cool and good-looking characters in society. Although, this market position brings in numerous elite people towards the brand but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help faces a lot of competition in the market with the presence of numerous number of rivals in the market. A chart showing the close competitors together with their qualities and the marketing method is given in. it could be seen that the American Eagle Outfitters is considered to be the strongest competitors for company with its marketing strategy related to the tv programs. Additionally, Space is likewise considered to be a potential rival in regional in addition to in global; markets as the company is thinking about to shift in the global markets. Along with it, Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Study Help. with its versatile prices technique and the Victoria's Street with its strong social status present an extreme hazard to the existing market share of the Porter's 5 Forces analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help.



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