Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution

Home >> Insead Business School >> Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value >> Pestel Analysis

Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Study Analysis

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, company tax rate and basic tax rate had declined which eventually had an effect on the development of business earnings. This unanticipated growth in revenues will ultimately increase the charitable activities in Canada in order to enhance the business image and to promote himself in an ethical method.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had actually decreased in the year 2012 form the year 2011. This decreased does not present the decline in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 but the growth in per capita earnings have increased in decreasing way which might not be the factor to the decrease in charitable activities since the per capita earnings had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help will now target the primary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their earnings is very low as they are dependent upon their moms and dads, took pleasure in the frozen deals with and interested to provide the valuable contributions for the better health of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and business organisations will produce more in less cost which eventually lead towards the expense conserving leading to more revenues and margins which may lead towards the more participation in the charitable activities and a yearly event such as Wonder Treat Day in orderto supply the valuable contributions for the better health of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Help of Canada.

Strategies:

There are four alternative techniques whose execution will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The essential issues facing by the company are related to the
1. Time constraint of 3 months to make and execute the technique in Toronto, Canada
2. A continuous decrease in the collection of donations on annual basis
3. A decrease in the per store earnings in Toronto which have stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution Foundation is towards the advancement ofloyalty programs and the building of consumer relationships with possible consumers of Wonder Reward Day
5. Some franchise owners are not showing their willingness to participate in an annual event day due to the believe that their involvement in Wonder Treat Day are resulting in the decrease of the earnings along with the not any major modification before and after revenues of their companies and organisations

PEST Analysis:


1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through a yearly event called Miracle Treat Day.
For this purpose, the hospital needs to start the Prize contest such as the top place prizeon the basis of the highest donation, second place prizeon the basis of the second greatest donation, third location reward on the basis of the third highest contribution, and far more. These rewards will encourage the franchise owners to participate more in the charitable activities in a yearly occasion of Miracle Reward Day.
2. Loyalty Card: In order to develop and maintain more faithful consumers for Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis to supply the important contributions for the better health of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis of Canada, the hospital should develop the commitment card program for the blizzards to established commitment in consumers.
3. Schools: For the function to get the rapid boost in number of contributions from the location of Toronto, hospital must include the variety of schools located in Toronto to participate inan yearly occasion such as Wonder Treat Dayto provide the important contributions for the better health of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Solution of Canada.
Email Marketing: The use of Email marketing needs to be executed by the hospital to capture the number of schools and franchise owners to participate in a yearly event such as Miracle Reward Dayto supply the valuable donations for the better health of Pestel Analysis of Note On Brand Audit How To Measure Brand Awareness Brand Image Brand Equity And Brand Value Case Analysis of Canada.





This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.