Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is advised to think about alternative 3. As alternative 3 would allow the business to broaden in global markets without any reduction in its regional revenues and any degeneration of its market position. The company might pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Solution Stores

The company has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would help the company to expand in worldwide markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Increase in earnings from global markets.
• Elimination of issues associated with diversity.
• Profits diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competition.
• Differences in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might position an extreme hazard to the market share of company. In this situation the company might consider presenting Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand name Individuality
• Removal of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the business. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of new international markets.
• Boost in profits from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns associated with diversity.
• Differences in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.



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