Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Solution

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Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Solution could be conducted to design various methods using the strengths of the business to obtain chances, overcome weak points and to decrease the risks. It could also be utilized to assess that how specific weaknesses withstand certain chances and increase the threats. The strategies drafted using the Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis are provided as follows;
• Usage of strong global brand position and funds in expanding towards potential markets.
• Special brand name experience might assist the company to better position itself in brand-new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High costs limits the growth in numerous Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand experience could be used to minimize the hazard from potential customers.
• Stringent appearance policies could resulted in the customer shift towards Victoria with high social obligation.
• Limited target audience might resulted in a decrease in the total market share of the company.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis might be conducted to evaluate the availability of funds to the company that could be utilized in expansion towards international markets. The monetary position of the company could be evaluated by using the information given up the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not seems to be potential and the business must put efforts in increasing its earnings together with reducing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Help

Segmentation

The segmentation analysis includes the analysis of various company sections of the company in domestic and the global, markets. The majority of the company's Traditional shops are located in US consisting of above 500 stores in practically each of the state of United States. However, the business has also a worldwide presence in 8 various nations with its greatest variety of stores located in UK i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its stores in the US. It indicates that majority of the incomes of the business come from the regional markets. Additionally, the business is considering to broaden its shops into 7 more European and Asian nations. A chart revealing the existence of the business in different international markets is given in the Appendix 2.

Targeting


The business targets its clothing brand name to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is responsible for numerous distinctions in the company related to its rivals. The company works with great looking guys and ladies for its shops and follows a strict look policy to keep destination of good-looking people towards its shops and supply an unique brand name experience.

Positioning


The business has placed its brand as a high-end brand targeting just a particular market sector. The company with its non-traditional ways of marketing through models and agents posters its brand name image as a luxury clothing brand targeted to the cool and good-looking characters in society. Although, this market position draws in different elite people towards the brand but it harms the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Solution faces a lot of competition in the market with the existence of different variety of rivals in the market. A chart showing the close competitors in addition to their attributes and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing method associated to the tv programs. Gap is also considered to be a potential competitor in local as well as in global; markets as the business is thinking about to shift in the worldwide markets. In addition to it, Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Study Help. with its flexible prices technique and the Victoria's Street with its strong social status position a serious danger to the current market share of the Porter's 5 Forces analysis of Marketing Strategies In The Competition Between Branded And Generic Antibiotics: Clamoxyl In 1996 And Augmentin In 2002 Case Analysis.



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