Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Help

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is advised to consider alternative 3. As alternative 3 would allow the company to expand in worldwide markets with no reduction in its local profits and any deterioration of its market position. By considering Alternative 3, the business might preserve its shop experience and brand name individuality. Nevertheless, it might also think about alternative 2 that could enable the business to access the marketplaces with no possible financial investment. The company could pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the local markets however as the company is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's earnings. Therefore, the company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Analysis Stores

Expansion towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the global existence of the business. The closing of domestic stores could extremely impact the profits of the firm as above 90% of its shops are located locally and closing those shops would ultimately minimize the incomes of the firm. Moreover, the company has a long term market position in United States which can not be produced soon in the new markets. The option would help the company to expand in worldwide markets along with the removal of concerns raised in its regional markets related to its variety. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of new global markets.
• Increase in income from worldwide markets.
• Elimination of concerns connected to diversity.
• Revenue diversification.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Boost in competitors.
• Distinctions in cultures could led to a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Solution Stores

Alternative 2 consists of the introduction of online market places through producing a proper company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might posture a severe risk to the market share of business. The competitors are shifting towards click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Help stores with Space presenting Piperline. This shift towards online markets might decrease the revenues for company. In this situation the company might think about presenting Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics Clamoxyl In 1996 And Augmentin In 2002 Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand name Uniqueness
• Elimination of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the global markets without closing its domestic stores that adds to the major part of revenues of the business. The benefits and drawbacks connected to Alternative 3 are provided below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Expanding consumer base
• Large Profits
• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Earnings diversification.
• Step towards being a strong global brand name.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures could caused a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to acquire market share.



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