Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B): Augmentin In 2002 Case Analysis

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B): Augmentin In 2002 Case Study Help

RecommendationsOn the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is advised to think about alternative 3. As alternative 3 would permit the business to broaden in global markets without any reduction in its regional incomes and any deterioration of its market position. By thinking about Alternative 3, the company might maintain its shop experience and brand name originality. However, it might likewise think about alternative 2 that might permit the company to access the marketplaces with no potential investment. The company might pursue alternative 1 which would make it possible for the company to focus on prospective global markets rather than the local markets but as the company is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in business's profits. For that reason, the company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B): Augmentin In 2002 Case Solution Stores

International SegmentsGrowth towards international markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good alternative for increasing the international existence of the business. The closing of domestic stores could extremely affect the profits of the firm as above 90% of its stores are situated locally and closing those shops would ultimately decrease the revenues of the company. The business has a long term market position in US which can not be generated quickly in the new markets. The choice would help the company to expand in worldwide markets in addition to the removal of concerns raised in its regional markets connected to its variety. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of brand-new international markets.
• Boost in profits from global markets.
• Removal of concerns related to diversity.
• Profits diversity.
• Action towards being a strong international brand.

Cons:

• Loss of extensive profits from the local markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B): Augmentin In 2002 Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might pose a serious risk to the market share of company. In this circumstance the company might consider introducing Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B): Augmentin In 2002 Case Help shops. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competition hazard
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the market position
• Removal of brand Individuality
• Removal of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of revenues of the company. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Enlarging customer base
• Big Revenues
• Expedition of brand-new international markets.
• Increase in profits from international markets.
• Revenue diversity.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems connected to variety.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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