Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B) Augmentin In 2002 Case Solution

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B) Augmentin In 2002 Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is recommended to think about alternative 3. As alternative 3 would permit the business to expand in global markets without any reduction in its local earnings and any wear and tear of its market position. The business might pursue alternative 1 which would enable the company to focus on prospective international markets rather than the local markets however as the business is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B) Augmentin In 2002 Case Help Stores

Expansion towards international markets through opening new stores in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the international existence of the company. Nevertheless, the closing of domestic stores might highly affect the incomes of the firm as above 90% of its shops lie locally and closing those shops would ultimately reduce the revenues of the firm. Furthermore, the company has a long term market position in United States which can not be produced quickly in the brand-new markets. The alternative would help the company to broaden in global markets together with the elimination of problems raised in its local markets connected to its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in income from worldwide markets.
• Removal of problems associated with variety.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competitors.
• Distinctions in cultures might caused a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B) Augmentin In 2002 Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme danger to the market share of company. In this scenario the company could consider introducing Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (B) Augmentin In 2002 Case Solution shops. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to expand towards the international markets without closing its domestic stores that contributes to the major part of profits of the company. The advantages and disadvantages associated with Alternative 3 are given listed below;

Pros:

• Reducing competition threat
• Access to the world markets
• Enlarging customer base
• Big Revenues
• Exploration of brand-new global markets.
• Increase in revenue from international markets.
• Income diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of issues connected to variety.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to gain market share.



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