Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Help

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Study Help

On the basis of above internal and external analysis of the business along with the examination of various alternatives, the business is advised to consider alternative 3. As alternative 3 would enable the business to expand in international markets without any reduction in its local revenues and any degeneration of its market position. The business might pursue alternative 1 which would allow the business to focus on potential worldwide markets rather than the regional markets but as the company is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Solution Stores

Growth towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the global existence of the company. Nevertheless, the closing of domestic shops might extremely impact the incomes of the company as above 90% of its stores are located domestically and closing those stores would eventually reduce the incomes of the company. The business has a long term market position in United States which can not be created soon in the new markets. The alternative would help the company to expand in international markets together with the removal of problems raised in its local markets associated with its variety. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from worldwide markets.
• Removal of issues related to diversity.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Analysis Stores

Alternative 2 consists of the intro of online market places through generating a proper business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe risk to the market share of company. Moreover, the rivals are moving towards click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Solution stores with Gap introducing Piperline. This shift towards online markets might reduce the revenues for company. In this scenario the company might think about presenting Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A): Clamoxyl In 1996 Case Help shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Removal of brand Individuality
• Removal of the excellent store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the global markets without closing its domestic stores that adds to the huge part of incomes of the company. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Expanding consumer base
• Big Profits
• Exploration of new worldwide markets.
• Increase in revenue from global markets.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of concerns connected to diversity.
• Differences in cultures could led to a failure of the brand especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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