Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A) Clamoxyl In 1996 Case Help

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Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A) Clamoxyl In 1996 Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of numerous options, the business is advised to think about alternative 3. As alternative 3 would allow the business to expand in international markets without any reduction in its regional revenues and any degeneration of its market position. The business could pursue alternative 1 which would allow the company to focus on possible global markets rather than the regional markets but as the business is highly reliant on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the considerable decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A) Clamoxyl In 1996 Case Analysis Stores

The business has a long term market position in United States which can not be produced quickly in the new markets. The choice would help the company to broaden in global markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of new global markets.
• Increase in revenue from international markets.
• Elimination of problems connected to variety.
• Income diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A) Clamoxyl In 1996 Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could posture an extreme danger to the market share of business. In this situation the company might think about presenting Click and Recommendations of Marketing Strategies In The Competition Between Branded And Generic Antibiotics (A) Clamoxyl In 1996 Case Solution stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the huge part of incomes of the company. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of brand-new worldwide markets.
• Boost in earnings from international markets.
• Income diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenditures to get market share.



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