Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help

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Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Study Help

On the basis of above internal and external analysis of the company together with the assessment of numerous alternatives, the company is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in international markets without any reduction in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the company might maintain its shop experience and brand originality. However, it might also think about alternative 2 that could permit the business to access the markets without any potential investment. Although, the company might pursue alternative 1 which would allow the business to focus on potential worldwide markets rather than the local markets however as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in business's profits. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution Stores

The company has a long term market position in United States which can not be generated soon in the brand-new markets. The option would help the company to broaden in global markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Expedition of new global markets.
• Boost in earnings from worldwide markets.
• Elimination of problems connected to diversity.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of substantial incomes from the regional markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution Stores

Alternative 2 consists of the intro of online market places through creating a proper company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might present an extreme risk to the marketplace share of business. The rivals are moving towards click and Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis stores with Space presenting Piperline. This shift towards online markets could decrease the incomes for business. In this situation the company might consider presenting Click and Recommendations of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help stores. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand name Uniqueness
• Removal of the fantastic store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to expand towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The pros and cons connected to Alternative 3 are offered below;

Pros:

• Reducing competition threat
• Access to the world markets
• Enlarging consumer base
• Big Revenues
• Exploration of brand-new global markets.
• Increase in income from global markets.
• Earnings diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of problems connected to variety.
• Differences in cultures could led to a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.



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