Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution

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Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Study Help

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, service tax rate and basic tax rate had decreased which eventually had an influence on the growth of company revenues. This unexpected growth in revenues will eventually increase the charitable activities in Canada in order to enhance the business image and to promote himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not present the decline in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita earnings have actually increased in decreasing way which may not be the reason to the decline in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution will now target the elementary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is extremely low as they are dependent upon their moms and dads, took pleasure in the frozen deals with and interested to offer the valuable contributions for the much better health of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis of Canada.

Technological Factor:

Due to the technological improvement in Canada, the little and business organisations will produce more in less expense which eventually lead towards the expense conserving resulting in more revenues and margins which might lead towards the more participation in the charitable activities and a yearly occasion such as Miracle Treat Day in orderto offer the valuable donations for the much better health of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution of Canada.

Strategies:

There are four alternative strategies whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative techniques are:

The key issues dealing with by the company belong to the
1. Time restriction of 3 months to make and execute the strategy in Toronto, Canada
2. A constant decline in the collection of donations on annual basis
3. A decrease in the per store earnings in Toronto which have failed to raise contributions from here
4. A primary focus of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis Structure is towards the development ofloyalty programs and the structure of customer relationships with possible consumers of Miracle Treat Day
5. Some franchise owners are disappointing their desire to take part in an annual occasion day due to the think that their participation in Wonder Reward Day are resulting in the reduction of the revenues in addition to the not any major change prior to and after incomes of their companies and services

PEST Analysis:

1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual occasion named Miracle Reward Day.
For this function, the hospital must start the Prize contest such as the top place prizeon the basis of the greatest donation, 2nd place prizeon the basis of the 2nd highest contribution, third location reward on the basis of the third highest donation, and a lot more. These prizes will motivate the franchise owners to take part more in the charitable activities in a yearly occasion of Miracle Treat Day.
2. Loyalty Card: In order to develop and keep more faithful clients for Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis to supply the important donations for the better health of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help of Canada, the hospital needs to develop the loyalty card program for the blizzards to recognized commitment in customers.
3. Schools: For the function to get the rapid increase in variety of donations from the area of Toronto, hospital should include the number of schools located in Toronto to take part inan yearly event such as Wonder Treat Dayto offer the valuable donations for the better health of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis of Canada.
Email Marketing: Making use of Email marketing must be executed by the hospital to catch the variety of schools and franchise owners to participate in an annual occasion such as Miracle Treat Dayto provide the important donations for the better health of Pestel Analysis of Lorã©Al In China: Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help of Canada.

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