Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help

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Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Study Help

The company has a strong market position with a number of strengths consisting of; the business's focus at particular market section i.e. teenagers, long history i.e. founded in 1892, popular brand i.e. renowned figures wearing company's clothes along with the worldwide brand recognition, the distinct brand and shop experience offered to customers, strong market position with high brand commitment, different design concepts and environments for all of the brands which produce a distinct psychological experience and the non-traditional ways of marketing through designs. All of these strengths have actually led to a strong market position in domestic and the international markets. (Gulam, 2016).

The major strengths of Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help are
1. The strong relationship and collaboration with recognized organizations that have increased the commitment towards the hospital
2. A fantastic success of the previous occasions organized by Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help
3. The proceeds or collection of funds or contributions which have made through the sale of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Blizzard in a yearly occasion of Miracle Reward Day have possess the excellent cause

Weaknesses

In addition to a number of strengths, the company likewise has certain weak points that resists the business's success in form of increasing returns. Among the significant weaknesses of the business is the issues connected to gender discrimination and diversity with the business that it faced for a years. Together with it, the criticism over company's strict look policy, access to restricted target markets and the high pricing policy are likewise one of the major weak points of the company that resist its development.

The major weaknesses of Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help are
1. A consistent decline in the collection of donations on yearly basis
2. A decline in the per shop earnings in Toronto which have stopped working to raise contributions from here
3. Some franchise owners are disappointing their willingness to participate in an annual event day due to the believe that their involvement in Miracle Treat Day are resulting in the decrease of the earnings in addition to the not any significant change prior to and after earnings of their companies and businesses

Opportunities

There are a number of chances in the market that Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis might get to increase its market share and attain prospective profit margins. The opportunities provided in the market include the company's growth towards other European and Asian Markets with opening Physical stores. Another company opportunity is the entrance in other service sections i.e. old segment.Moreover, the company could also open its online shops like Piperline being the online section for Gilly Hicks.

The significant opportunities of Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Analysis are
1. To bring a yearly occasion such as Miracle Reward Day in the schools
2. To offer the rewards to the franchisees for the involvement in an annual event such as Wonder Reward Day
3. To call for the cause related events

Threats

The company with its presence in a competitive environment and along with the problems connected to its diversity, deals with a great deal of threats consisting of the market capture by Gap in possible global markets as Gap is also considering to move in the worldwide markets and the customer shift towards Victoria's Street with social attachment.

The significant risks of Swot Analysis of Lorã©Al In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Help are
1. The financial situations of the country which might lead towards the decrease in charitable activities
2. A boost in competitors associated to the sale of frozen treats

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