Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution

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Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the business is advised to consider alternative 3. As alternative 3 would permit the company to expand in global markets without any reduction in its local revenues and any wear and tear of its market position. The business could pursue alternative 1 which would allow the business to focus on prospective international markets rather than the local markets but as the business is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Help Stores

The business has a long term market position in US which can not be created soon in the brand-new markets. The option would help the business to broaden in global markets along with the elimination of problems raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in earnings from global markets.
• Removal of issues related to diversity.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution Stores

Alternative 2 includes the introduction of online market places through producing an appropriate business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might present a serious threat to the marketplace share of business. Furthermore, the rivals are moving towards click and Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution shops with Space presenting Piperline. This shift towards online markets could lower the incomes for company. In this scenario the company could think about presenting Click and Recommendations of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand name Individuality
• Removal of the fantastic store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Increase in revenue from global markets.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns related to diversity.
• Distinctions in cultures could led to a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.



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