Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Help

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Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Analysis could be performed to design numerous strategies utilizing the strengths of the company to obtain opportunities, get rid of weak points and to minimize the dangers. It might likewise be utilized to evaluate that how specific weaknesses withstand specific opportunities and increase the dangers. The strategies drafted utilizing the Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Help are provided as follows;
• Usage of strong international brand position and funds in broadening towards prospective markets.
• Unique brand name experience could assist the company to much better position itself in brand-new markets.
• Resistance in growth in the possible worldwide markets motivating diversity.
• High costs limits the growth in different Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the special brand name experience could be utilized to reduce the threat from prospective clients.
• Rigorous look policies could caused the customer shift towards Victoria with high social responsibility.
• Restricted target markets might caused a decrease in the total market share of the company.
These methods could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution could be carried out to examine the availability of funds to the business that could be used in expansion towards global markets. The financial position of the company could be examined by utilizing the information given in the case Display 1. The ratios that could be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not appears to be prospective and the company must put efforts in increasing its revenues along with decreasing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Help

Segmentation

The segmentation analysis includes the analysis of various business segments of the business in domestic and the worldwide, markets. Most of the company's Traditional shops are located in United States including above 500 shops in practically each of the state of US. The business has also an international existence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is most likely the 10% of its shops in the US. It implies that majority of the earnings of the company come from the regional markets. Moreover, the business is considering to broaden its stores into 7 more European and Asian countries. A chart revealing the existence of the company in numerous worldwide markets is given up the Appendix 2.

Targeting


The business targets its clothing brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the business related to its rivals. The company hires excellent looking men and ladies for its stores and follows a strict appearance policy to keep attraction of good-looking people towards its stores and provide a special brand experience.

Positioning


The company has placed its brand name as a high-end brand name targeting just a particular market sector. The company with its non-traditional ways of marketing through models and agents posters its brand name image as a high-end clothing brand targeted to the cool and attractive characters in society. This market position draws in different elite individuals towards the brand name however it harms the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution deals with a lot of competition in the market with the existence of different number of competitors in the market. Gap is likewise thought about to be a possible competitor in regional as well as in global; markets as the company is thinking about to move in the worldwide markets.



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