Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Analysis

Home >> Insead Business School >> Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry >> Pestel Analysis

Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Study Analysis

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, business tax rate and basic tax rate had actually declined which eventually had an effect on the growth of service earnings. This unforeseen development in revenues will ultimately increase the charitable activities in Canada in order to enhance the company image and to advertise himself in an ethical method.

Economical Factor:

Due to the global monetary crises in the year 2008 and 2009, the relative development of Gross Domestic Product (GDP) rate in Canada had actually decreased in the year 2012 form the year 2011. This declined does not present the decline in the per capita income of Canadian people in the year 2012 from the year 2011 however the growth in per capita earnings have actually increased in reducing method which may not be the factor to the decrease in charitable activities due to the fact that the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution will now target the elementary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their income is very low as they depend on their parents, took pleasure in the frozen deals with and interested to offer the important donations for the much better health of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and corporate companies will produce more in less expense which eventually lead towards the expense conserving leading to more earnings and margins which might lead towards the more participation in the charitable activities and a yearly occasion such as Wonder Reward Day in orderto offer the important contributions for the much better health of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Help of Canada.

Strategies:

There are four alternative strategies whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The crucial problems dealing with by the business are related to the
1. Time constraint of 3 months to make and implement the strategy in Toronto, Canada
2. A consistent decrease in the collection of contributions on annual basis
3. A decrease in the per store earnings in Toronto which have stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Analysis Foundation is towards the advancement ofloyalty programs and the building of client relationships with potential customers of Miracle Treat Day
5. Some franchise owners are disappointing their determination to take part in an annual event day due to the think that their participation in Miracle Treat Day are resulting in the decrease of the profits in addition to the not any major change prior to and after profits of their companies and services

PEST Analysis:


1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual occasion called Miracle Reward Day.
For this function, the hospital needs to begin the Reward contest such as the top place prizeon the basis of the highest contribution, 2nd place prizeon the basis of the 2nd highest donation, third location prize on the basis of the 3rd greatest donation, and a lot more. These rewards will inspire the franchise owners to take part more in the charitable activities in an annual event of Miracle Reward Day.
2. Loyalty Card: In order to establish and maintain more loyal consumers for Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution to supply the valuable contributions for the much better health of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Analysis of Canada, the hospital needs to produce the loyalty card program for the blizzards to recognized loyalty in consumers.
3. Schools: For the purpose to get the fast increase in number of donations from the location of Toronto, hospital needs to include the variety of schools located in Toronto to take part inan yearly event such as Miracle Reward Dayto provide the valuable contributions for the much better health of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Analysis of Canada.
Email Marketing: The use of Email marketing must be carried out by the hospital to capture the number of schools and franchise owners to participate in a yearly occasion such as Miracle Treat Dayto offer the valuable contributions for the much better health of Pestel Analysis of Diesel For Successful Living Branding Strategies For An Up-Market Line Extension In The Fashion Industry Case Solution of Canada.





This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.