Recommendations of Tonys Chocolonely: The Pursuit Of Growth With Purpose Case Solution

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Recommendations of Tonys Chocolonely: The Pursuit Of Growth With Purpose Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of various options, the company is suggested to consider alternative 3. As alternative 3 would permit the company to expand in worldwide markets without any reduction in its local profits and any wear and tear of its market position. By considering Alternative 3, the company could preserve its store experience and brand originality. It might also consider alternative 2 that might enable the business to access the markets without any prospective financial investment. Although, the company might pursue alternative 1 which would make it possible for the business to concentrate on prospective global markets instead of the regional markets however as the company is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the considerable decrease in company's profits. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tonys Chocolonely: The Pursuit Of Growth With Purpose Case Solution Stores

Growth towards worldwide markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the international existence of the business. The closing of domestic shops could highly affect the earnings of the company as above 90% of its shops are located domestically and closing those shops would eventually lower the earnings of the firm. The company has a long term market position in United States which can not be created soon in the new markets. The option would assist the company to broaden in global markets in addition to the removal of concerns raised in its regional markets associated with its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of brand-new international markets.
• Increase in revenue from worldwide markets.
• Removal of problems related to diversity.
• Earnings diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competition.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Tonys Chocolonely: The Pursuit Of Growth With Purpose Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could present an extreme threat to the market share of business. In this scenario the business might think about introducing Click and Recommendations of Tonys Chocolonely: The Pursuit Of Growth With Purpose Case Analysis shops. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand name Individuality
• Elimination of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the global markets without closing its domestic shops that adds to the huge part of incomes of the company. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Expedition of brand-new global markets.
• Increase in earnings from global markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues related to variety.
• Differences in cultures could led to a failure of the brand particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to acquire market share.



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