Recommendations of Tonys Chocolonely And The Pursuit Of Growth With Purpose Case Analysis

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Recommendations of Tonys Chocolonely And The Pursuit Of Growth With Purpose Case Study Help

On the basis of above internal and external analysis of the company together with the assessment of different options, the business is advised to consider alternative 3. As alternative 3 would enable the business to broaden in worldwide markets with no decrease in its local revenues and any wear and tear of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand individuality. However, it might likewise consider alternative 2 that could allow the business to access the markets with no possible investment. The business might pursue alternative 1 which would allow the business to focus on potential global markets rather than the regional markets but as the business is extremely reliant on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in business's revenue. Therefore, the company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tonys Chocolonely And The Pursuit Of Growth With Purpose Case Analysis Stores

Growth towards worldwide markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a great option for increasing the international presence of the business. The closing of domestic shops might extremely affect the incomes of the company as above 90% of its shops are located domestically and closing those shops would eventually minimize the revenues of the company. The company has a long term market position in United States which can not be created quickly in the brand-new markets. The option would help the business to expand in global markets along with the elimination of issues raised in its local markets associated with its diversity. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Boost in profits from global markets.
• Elimination of problems connected to diversity.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Boost in competition.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Tonys Chocolonely And The Pursuit Of Growth With Purpose Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could posture a serious risk to the market share of company. In this scenario the company could consider introducing Click and Recommendations of Tonys Chocolonely And The Pursuit Of Growth With Purpose Case Solution stores. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Individuality
• Elimination of the great store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of profits of the company. The advantages and disadvantages associated with Alternative 3 are given below;

Pros:

• Lowering competitors danger
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Exploration of brand-new global markets.
• Boost in earnings from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Differences in cultures might led to a failure of the brand name specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to gain market share.



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