Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution

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Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution might be carried out to develop different methods using the strengths of the business to obtain opportunities, get rid of weaknesses and to lower the hazards. It might also be used to assess that how specific weak points withstand particular opportunities and increase the threats. The methods prepared using the Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution are provided as follows;
• Utilization of strong global brand name position and funds in expanding towards potential markets.
• Distinct brand experience might help out the company to much better position itself in new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High costs restricts the expansion in various Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the unique brand experience could be utilized to reduce the risk from possible consumers.
• Stringent look policies could caused the customer shift towards Victoria with high social obligation.
• Minimal target audience could caused a decline in the overall market share of the company.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution might be performed to evaluate the availability of financial resources to the company that might be made use of in growth towards global markets. The monetary position of the business could be examined by utilizing the data given up the case Exhibit 1. The ratios that could be thought about in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be prospective and the business needs to put efforts in increasing its earnings along with reducing its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution

Segmentation

Most of the company's Brick and Mortar shops are located in United States including above 500 stores in practically each of the state of US. The business has likewise a global existence in 8 different countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the United States.

Targeting


The company targets its clothes brand name to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the company connected to its rivals. For instance, the company works with excellent looking males and females for its shops and follows a stringent look policy to maintain destination of good-looking people towards its stores and supply a distinct brand name experience.

Positioning


The business has placed its brand as a high-end brand targeting only a specific market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a luxury clothes brand name targeted to the cool and good-looking characters in society. This market position brings in different elite individuals towards the brand name however it hurts the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Analysis deals with a great deal of competition in the market with the existence of various number of competitors in the market. A chart revealing the close rivals along with their characteristics and the marketing method is given in. it could be seen that the American Eagle Outfitters is thought about to be the strongest rivals for business with its marketing method related to the television shows. Furthermore, Gap is likewise thought about to be a potential rival in local in addition to in international; markets as the company is considering to shift in the international markets. Together with it, Storefriendly Self Storage: Franchising For Growth Case Study Solution. with its versatile rates technique and the Victoria's Street with its strong social status present a serious hazard to the current market share of the Porter's 5 Forces analysis of Storefriendly Self Storage: Franchising For Growth Case Solution.



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