Recommendations of Splats Venture Dilemma (B): Moving The Battle Lines: Leap Of Faith Or Rebel With A Cause Case Solution

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Recommendations of Splats Venture Dilemma (B): Moving The Battle Lines: Leap Of Faith Or Rebel With A Cause Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the business is suggested to consider alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any decrease in its regional revenues and any wear and tear of its market position. The company could pursue alternative 1 which would allow the business to focus on potential global markets rather than the local markets however as the business is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Splats Venture Dilemma (B): Moving The Battle Lines: Leap Of Faith Or Rebel With A Cause Case Solution Stores

The business has a long term market position in US which can not be created quickly in the brand-new markets. The alternative would assist the business to broaden in worldwide markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Exploration of new global markets.
• Increase in earnings from global markets.
• Elimination of concerns related to variety.
• Profits diversification.
• Step towards being a strong international brand.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Splats Venture Dilemma (B): Moving The Battle Lines: Leap Of Faith Or Rebel With A Cause Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose a severe hazard to the market share of business. In this circumstance the business could consider introducing Click and Recommendations of Splats Venture Dilemma (B): Moving The Battle Lines: Leap Of Faith Or Rebel With A Cause Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand name Originality
• Removal of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of earnings of the company. The advantages and disadvantages related to Alternative 3 are given below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Big Earnings
• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Income diversification.
• Step towards being a strong global brand name.

Cons:

• Extension of problems connected to variety.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to gain market share.



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