Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Help

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Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Study Solution

A Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Help could be carried out to design different methods utilizing the strengths of the company to obtain chances, get rid of weak points and to decrease the risks. It could likewise be utilized to assess that how certain weaknesses resist certain opportunities and increase the hazards. The techniques drafted utilizing the Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Help are offered as follows;
• Usage of strong international brand name position and financial resources in expanding towards possible markets.
• Distinct brand name experience might help out the business to much better position itself in new markets.
• Resistance in growth in the potential worldwide markets motivating variety.
• High rates limits the expansion in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the special brand experience could be used to minimize the threat from possible customers.
• Strict appearance policies might led to the consumer shift towards Victoria with high social obligation.
• Restricted target audience might resulted in a decrease in the overall market share of the business.
These techniques might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Help might be conducted to evaluate the schedule of financial resources to the business that might be made use of in expansion towards international markets. The financial position of the business might be evaluated by utilizing the data given up the case Exhibition 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be prospective and the business must put efforts in increasing its revenues along with minimizing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Solution

Segmentation

The segmentation analysis consists of the analysis of various business sections of the company in domestic and the worldwide, markets. Most of the company's Physical shops are located in United States including above 500 shops in nearly each of the state of US. The company has also a global presence in 8 different nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its stores in the US. It indicates that bulk of the profits of the business originated from the local markets. The company is considering to broaden its shops into 7 more European and Asian countries. A chart revealing the existence of the company in various international markets is given in the Appendix 2.

Targeting

The company targets its clothing brand name to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various differences in the company associated with its rivals. For example, the business employs great looking males and females for its shops and follows a rigorous look policy to keep attraction of attractive people towards its stores and offer a special brand experience.

Positioning

The company has actually placed its brand as a high-end brand name targeting just a specific market sector. The business with its non-traditional methods of marketing through designs and representatives posters its brand name image as a luxury clothes brand targeted to the cool and attractive characters in society. This market position brings in different elite people towards the brand but it harms the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Solution deals with a great deal of competition in the market with the presence of various variety of rivals in the market. A chart revealing the close rivals together with their characteristics and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing technique related to the television shows. Furthermore, Space is also considered to be a prospective rival in local along with in global; markets as the company is considering to move in the worldwide markets. Along with it, Pentland Group: A Family Of Brands Case Study Analysis. with its versatile pricing strategy and the Victoria's Street with its strong social status present a serious threat to the present market share of the Porter's 5 Forces analysis of Pentland Group: A Family Of Brands Case Analysis.

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