Category: IMD Business School

  • Accounting for Inventory and Cost of Goods Sold Expense Luann J Lynch Jack Benazzo

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  • Nestl KITKAT in Japan D A Trajectory for Future Growth Philip Sugai 2017

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  • Browser Wars199498 David B Yoffie Mary Kwak 1998

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  • Mercy Medical Centre Orchestrating Diversity and Inclusion in a Dutch Hospital

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    Xiangyang Ma, a 25-year-old IT genius, had a dream. He had seen the amazing market potential in China and wanted to be a part of the fast-growing online market there. He had also studied Chinese, and in order to become more confident, he started to learn Mandarin. It wasn’t too difficult for him, and after only six months, he was able to say “hello” and “thank you” fluently. On his second day in Beijing, he went to the

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    Waterdrop Inc has recently released its product in China, and the response has been remarkable. Our company aims to introduce our product in the Chinese market to gain access to a very huge potential market that is worth billions. After conducting research on the market in China, we have realized that the market is highly saturated with several leading brands. However, we have observed that there is a vast gap in the market that we can fill with our product. Therefore, we have decided to introduce our product in China, which has been successful with our sales in India and other