Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Help

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Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of different options, the business is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in international markets without any reduction in its regional incomes and any wear and tear of its market position. The business could pursue alternative 1 which would enable the business to focus on potential international markets rather than the local markets but as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Solution Stores

The business has a long term market position in United States which can not be created soon in the new markets. The option would assist the company to broaden in global markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in profits from global markets.
• Elimination of problems associated with diversity.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Solution Stores

Alternative 2 includes the intro of online market locations through producing a proper business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could pose a serious threat to the market share of company. The competitors are shifting towards click and Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Analysis stores with Gap presenting Piperline. This shift towards online markets could decrease the earnings for business. In this circumstance the company could think about introducing Click and Recommendations of Monkey Business: Kipling Conquers The World: A Discussion With Paul Van De Velde Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops. The benefits and drawbacks of option 2 are offered as follows;

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Elimination of brand name Individuality
• Removal of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are given below;

Pros:

• Lowering competition danger
• Access to the world markets
• Increasing the size of customer base
• Large Profits
• Exploration of brand-new international markets.
• Boost in profits from global markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of concerns associated with variety.
• Distinctions in cultures might caused a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to acquire market share.



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