Recommendations of Materialise: Supporting The 3d Printing Revolution Case Solution

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Recommendations of Materialise: Supporting The 3d Printing Revolution Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the business is suggested to think about alternative 3. As alternative 3 would permit the business to broaden in international markets without any decrease in its regional profits and any wear and tear of its market position. The business might pursue alternative 1 which would allow the company to focus on potential global markets rather than the local markets however as the company is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Materialise: Supporting The 3d Printing Revolution Case Solution Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good choice for increasing the global presence of the business. However, the closing of domestic shops might extremely impact the profits of the company as above 90% of its stores are located domestically and closing those stores would eventually minimize the revenues of the company. Moreover, the business has a long term market position in US which can not be produced soon in the new markets. The alternative would help the company to broaden in international markets in addition to the removal of problems raised in its local markets related to its variety. The pros and Cons for Alternative 1 are noted below;

Pros:

• Expedition of new global markets.
• Boost in revenue from global markets.
• Removal of issues connected to variety.
• Profits diversification.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Materialise: Supporting The 3d Printing Revolution Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might position a severe threat to the market share of company. In this circumstance the business could think about introducing Click and Recommendations of Materialise: Supporting The 3d Printing Revolution Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competitors danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Uniqueness
• Removal of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of earnings of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Expanding customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Revenue diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues related to variety.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.



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