Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Solution

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Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Study Help

A Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Analysis might be performed to create different techniques using the strengths of the business to obtain opportunities, overcome weak points and to reduce the hazards. It might also be utilized to examine that how specific weak points withstand certain opportunities and increase the hazards. The techniques prepared using the Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Analysis are given as follows;
• Utilization of strong international brand name position and funds in broadening towards potential markets.
• Unique brand name experience might assist the company to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets motivating diversity.
• High rates restricts the growth in different Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand name experience might be made use of to lower the risk from prospective customers.
• Stringent appearance policies might resulted in the customer shift towards Victoria with high social obligation.
• Minimal target markets could resulted in a decrease in the overall market share of the business.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Solution could be performed to evaluate the accessibility of financial resources to the company that might be used in expansion towards international markets. The financial position of the company could be evaluated by using the data given in the case Display 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a sensible monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not seems to be prospective and the business should put efforts in increasing its incomes along with reducing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Analysis

Segmentation

The division analysis includes the analysis of different organisation sections of the business in domestic and the global, markets. Most of the business's Traditional stores lie in United States consisting of above 500 stores in practically each of the state of United States. However, the business has also a worldwide existence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its stores in the US. It implies that majority of the revenues of the company come from the local markets. The company is considering to broaden its stores into 7 more European and Asian countries. A chart showing the presence of the business in different worldwide markets is given in the Appendix 2.

Targeting

The business targets its clothes brand to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for different distinctions in the company associated with its rivals. The business hires excellent looking males and females for its stores and follows a rigorous appearance policy to keep tourist attraction of attractive individuals towards its stores and offer a distinct brand experience.

Positioning

The business has placed its brand as a high-end brand targeting just a specific market sector. The business with its non-traditional methods of marketing through designs and representatives posters its brand image as a high-end clothing brand targeted to the cool and attractive characters in society. Although, this market position brings in numerous elite people towards the brand name however it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Louis Robert (C): July 1995 Case Solution deals with a lot of competitors in the market with the existence of numerous number of rivals in the market. Gap is also thought about to be a prospective rival in regional as well as in worldwide; markets as the business is considering to shift in the international markets.

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