Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Analysis

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Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is suggested to think about alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any reduction in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on prospective international markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Help Stores

The business has a long term market position in United States which can not be created soon in the new markets. The option would assist the business to expand in global markets along with the elimination of concerns raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Increase in income from global markets.
• Removal of issues associated with diversity.
• Income diversification.
• Step towards being a strong global brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competitors.
• Distinctions in cultures might caused a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Analysis Stores

Alternative 2 includes the intro of online market places through creating an appropriate business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might present a serious threat to the market share of company. The competitors are moving towards click and Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Help shops with Space presenting Piperline. This shift towards online markets could reduce the revenues for company. In this situation the business might think about presenting Click and Recommendations of Licia Chery And My Major Company: Crowd Financing To Stardom Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to expand towards the global markets without closing its domestic shops that adds to the huge part of incomes of the business. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Increase in profits from global markets.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of concerns connected to variety.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



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