Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Help

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Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis

A Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Solution could be conducted to create various methods using the strengths of the business to get opportunities, conquer weak points and to reduce the dangers. It could also be utilized to evaluate that how particular weak points resist specific chances and increase the threats. The strategies prepared utilizing the Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Solution are given as follows;
• Utilization of strong worldwide brand position and funds in expanding towards prospective markets.
• Unique brand experience might help out the business to better position itself in new markets.
• Resistance in expansion in the prospective international markets encouraging variety.
• High prices limits the expansion in various Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the unique brand name experience might be made use of to decrease the risk from prospective consumers.
• Rigorous appearance policies might caused the customer shift towards Victoria with high social duty.
• Limited target markets might led to a decrease in the overall market share of the business.
These methods might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Analysis might be carried out to examine the accessibility of financial resources to the company that might be utilized in expansion towards global markets. The monetary position of the business might be evaluated by utilizing the information given up the case Display 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not seems to be potential and the business needs to put efforts in increasing its earnings along with lowering its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Analysis

Segmentation

The division analysis includes the analysis of numerous service sections of the business in domestic and the international, markets. Most of the company's Brick and Mortar stores lie in United States consisting of above 500 stores in almost each of the state of United States. However, the business has also a global existence in 8 various countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the US. It suggests that bulk of the revenues of the company come from the regional markets. Moreover, the company is considering to broaden its shops into 7 more European and Asian countries. A chart showing the presence of the business in numerous global markets is given up the Appendix 2.

Targeting

The company targets its clothing brand to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the company connected to its competitors. For example, the company employs excellent looking men and women for its stores and follows a rigorous appearance policy to preserve tourist attraction of good-looking individuals towards its shops and supply a distinct brand experience.

Positioning

The business has positioned its brand name as a high-end brand name targeting only a specific market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand image as a luxury clothes brand targeted to the cool and good-looking personalities in society. Although, this market position draws in numerous elite people towards the brand but it hurts the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Licia Chery And My Major Company: Crowd Financing To Stardom Case Solution deals with a lot of competition in the market with the presence of various number of competitors in the market. Space is likewise considered to be a prospective rival in regional as well as in global; markets as the company is considering to move in the global markets.

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