Recommendations of Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Analysis

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Recommendations of Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution

On the basis of above internal and external analysis of the company in addition to the assessment of different alternatives, the company is advised to think about alternative 3. As alternative 3 would permit the business to expand in worldwide markets with no reduction in its regional revenues and any degeneration of its market position. By considering Alternative 3, the company could keep its shop experience and brand name originality. Nevertheless, it could likewise consider alternative 2 that might enable the company to access the marketplaces with no prospective financial investment. The business might pursue alternative 1 which would enable the business to focus on potential international markets rather than the regional markets but as the company is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in business's earnings. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Analysis Stores

The business has a long term market position in United States which can not be generated quickly in the new markets. The choice would assist the company to expand in international markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Boost in earnings from international markets.
• Elimination of concerns related to diversity.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could position a severe hazard to the market share of business. In this scenario the company could think about introducing Click and Recommendations of Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand Uniqueness
• Elimination of the great shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to broaden towards the global markets without closing its domestic shops that adds to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are offered listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of brand-new global markets.
• Increase in revenue from worldwide markets.
• Income diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of issues associated with variety.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenditures to acquire market share.



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