Recommendations of Gamaya: Taking Farming Into The 21st Century Case Solution

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Recommendations of Gamaya: Taking Farming Into The 21st Century Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of different options, the business is advised to think about alternative 3. As alternative 3 would allow the business to broaden in international markets without any decrease in its regional revenues and any deterioration of its market position. The company could pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the local markets but as the business is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Gamaya: Taking Farming Into The 21st Century Case Help Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would help the business to broaden in global markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Expedition of new global markets.
• Increase in earnings from international markets.
• Elimination of problems associated with diversity.
• Revenue diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Gamaya: Taking Farming Into The 21st Century Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might present a severe risk to the market share of business. In this scenario the company could consider presenting Click and Recommendations of Gamaya: Taking Farming Into The 21st Century Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the company. The benefits and drawbacks related to Alternative 3 are provided below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Enlarging customer base
• Big Profits
• Expedition of new global markets.
• Increase in profits from global markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of concerns related to variety.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.



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