Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Solution

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Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Help could be performed to develop different strategies using the strengths of the company to avail opportunities, conquer weak points and to lower the threats. It might also be used to assess that how certain weak points withstand specific opportunities and increase the risks. The techniques drafted utilizing the Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Help are provided as follows;
• Usage of strong international brand position and funds in broadening towards possible markets.
• Unique brand name experience could assist the company to much better position itself in new markets.
• Resistance in expansion in the possible global markets motivating variety.
• High rates restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be used to lower the hazard from possible clients.
• Rigorous appearance policies might led to the consumer shift towards Victoria with high social obligation.
• Minimal target markets could resulted in a decrease in the total market share of the business.
These techniques might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Help might be conducted to evaluate the availability of financial resources to the business that could be utilized in growth towards international markets. The financial position of the company might be evaluated by utilizing the data given in the case Display 1. The ratios that could be considered in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be possible and the business must put efforts in increasing its incomes together with lowering its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Solution

Segmentation

Many of the business's Brick and Mortar shops are situated in United States consisting of above 500 stores in almost each of the state of US. The company has also a global existence in 8 different nations with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is probably the 10% of its stores in the US.

Targeting


The business targets its clothes brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for various distinctions in the business connected to its competitors. For instance, the business employs good looking males and females for its shops and follows a strict appearance policy to maintain attraction of good-looking individuals towards its stores and offer a distinct brand experience.

Positioning


The business has positioned its brand name as a high-end brand targeting only a particular market sector. The business with its non-traditional ways of marketing through models and representatives posters its brand image as a high-end clothing brand targeted to the cool and good-looking personalities in society. Although, this market position draws in different elite individuals towards the brand name however it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Analysis deals with a great deal of competitors in the market with the existence of numerous variety of rivals in the market. A chart showing the close competitors along with their qualities and the marketing method is given in. it could be seen that the American Eagle Outfitters is thought about to be the greatest rivals for business with its marketing method associated to the tv shows. Furthermore, Gap is also considered to be a prospective rival in regional as well as in international; markets as the company is thinking about to shift in the international markets. Along with it, From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Study Analysis. with its flexible pricing technique and the Victoria's Street with its strong social status pose an extreme risk to the existing market share of the Porter's 5 Forces analysis of From Pitchfork To Fork: Vertical Integration At Otrada Group (Russia) Case Analysis.



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