Pestel Analysis of Elite - The Digital Mattress Company Case Analysis

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Pestel Analysis of Elite - The Digital Mattress Company Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, organisation tax rate and general tax rate had decreased which ultimately had an impact on the development of company profits. This unforeseen development in earnings will eventually increase the charitable activities in Canada in order to enhance the company image and to advertise himself in an ethical way.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita earnings have actually increased in reducing method which may not be the factor to the decline in charitable activities because the per capita income had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Elite - The Digital Mattress Company Case Solution will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their earnings is very low as they depend on their moms and dads, enjoyed the frozen treats and interested to supply the important donations for the better health of Pestel Analysis of Elite - The Digital Mattress Company Case Solution of Canada.

Technological Factor:

Due to the technological development in Canada, the little and corporate organisations will produce more in less expense which eventually lead towards the cost saving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and a yearly occasion such as Wonder Reward Day in orderto provide the important contributions for the better health of Pestel Analysis of Elite - The Digital Mattress Company Case Help of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The key issues dealing with by the business relate to the
1. Time constraint of 3 months to make and execute the method in Toronto, Canada
2. A constant decline in the collection of contributions on yearly basis
3. A decrease in the per shop earnings in Toronto which have stopped working to raise contributions from here
4. A main focus of Pestel Analysis of Elite - The Digital Mattress Company Case Help Structure is towards the development ofloyalty programs and the building of client relationships with prospective customers of Miracle Treat Day
5. Some franchise owners are not showing their determination to take part in a yearly occasion day due to the think that their participation in Miracle Reward Day are leading to the decrease of the profits together with the not any significant modification prior to and after earnings of their firms and services

PEST Analysis:

1. Franchise Incentives: By offering the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through a yearly occasion named Wonder Treat Day.
For this purpose, the hospital needs to start the Reward contest such as the top place prizeon the basis of the highest donation, 2nd location prizeon the basis of the 2nd highest donation, third location reward on the basis of the 3rd greatest contribution, and a lot more. These rewards will encourage the franchise owners to get involved more in the charitable activities in a yearly occasion of Wonder Treat Day.
2. Loyalty Card: In order to develop and preserve more loyal clients for Pestel Analysis of Elite - The Digital Mattress Company Case Analysis to supply the valuable contributions for the much better health of Pestel Analysis of Elite - The Digital Mattress Company Case Analysis of Canada, the hospital should create the commitment card program for the blizzards to established loyalty in customers.
3. Schools: For the function to get the fast increase in variety of donations from the area of Toronto, hospital should include the number of schools found in Toronto to take part inan yearly event such as Miracle Treat Dayto supply the important donations for the better health of Pestel Analysis of Elite - The Digital Mattress Company Case Help of Canada.
Email Marketing: Using Email marketing needs to be carried out by the hospital to catch the variety of schools and franchise owners to participate in a yearly occasion such as Miracle Reward Dayto offer the important donations for the better health of Pestel Analysis of Elite - The Digital Mattress Company Case Analysis of Canada.

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