Recommendations of Digital Marketing At Unilever International Case Analysis
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Recommendations of Digital Marketing At Unilever International Case Study Help
On the basis of above internal and external analysis of the company in addition to the evaluation of different options, the company is recommended to think about alternative 3. As alternative 3 would enable the business to broaden in global markets without any decrease in its regional revenues and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand uniqueness. However, it might also think about alternative 2 that could permit the company to access the markets with no possible investment. Although, the company might pursue alternative 1 which would enable the business to concentrate on prospective worldwide markets instead of the local markets but as the company is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the significant decrease in business's earnings. Therefore, the company is advised to think about alternative 3.
Aletrnative-1: Expanding International Brick and Recommendations of Digital Marketing At Unilever International Case Analysis Stores
The company has a long term market position in US which can not be created soon in the new markets. The alternative would help the business to broaden in worldwide markets along with the elimination of issues raised in its regional markets related to its diversity.
Pros:
• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Elimination of problems connected to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand name.
Cons:
• Loss of extensive revenues from the regional markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to acquire market share.
Alternative-2: Introduction of Click and Recommendations of Digital Marketing At Unilever International Case Analysis Stores
With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose a severe risk to the market share of company. In this situation the business might think about introducing Click and Recommendations of Digital Marketing At Unilever International Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops.
Pros:
• Low financial investment
• Reducing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entryway
Cons:
• Hazard to the marketplace position
• Removal of brand Originality
• Elimination of the great shop experience.
• Risk of decline in elite sales.
Alternative-3: Expansion towards International Markets Without closing Domestic Stores
Another choice that the company might think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the huge part of earnings of the company. The pros and cons associated with Alternative 3 are given below;
Pros:
• Decreasing competitors threat
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of new international markets.
• Increase in profits from international markets.
• Earnings diversification.
• Action towards being a strong worldwide brand name.
Cons:
• Extension of problems connected to variety.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.
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