Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Analysis

Home >> Imd Business School >> Digital Marketing At Unilever International >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Study Analysis

A Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Analysis might be performed to develop various strategies using the strengths of the company to get chances, conquer weak points and to decrease the hazards. It might also be used to evaluate that how specific weak points withstand certain chances and increase the hazards. The techniques prepared using the Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Analysis are given as follows;
• Utilization of strong worldwide brand position and funds in broadening towards possible markets.
• Special brand name experience could assist the company to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets motivating variety.
• High rates restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand experience could be used to minimize the danger from potential clients.
• Strict look policies could led to the consumer shift towards Victoria with high social responsibility.
• Restricted target markets might resulted in a decrease in the total market share of the business.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Help could be carried out to examine the accessibility of financial resources to the company that might be utilized in growth towards global markets. The monetary position of the company could be examined by using the data given in the case Display 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be possible and the company needs to put efforts in increasing its profits along with decreasing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Analysis

Segmentation

The division analysis includes the analysis of numerous company segments of the company in domestic and the global, markets. Most of the business's Traditional shops are located in United States consisting of above 500 stores in nearly each of the state of US. However, the company has likewise a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is probably the 10% of its shops in the US. It implies that majority of the earnings of the business originated from the local markets. Moreover, the company is considering to broaden its shops into 7 more European and Asian countries. A chart showing the presence of the business in various international markets is given up the Appendix 2.

Targeting

The company targets its clothing brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various differences in the business related to its rivals. For instance, the business works with excellent looking men and women for its stores and follows a strict appearance policy to keep attraction of attractive individuals towards its shops and supply a special brand name experience.

Positioning

The business has actually positioned its brand as a high-end brand name targeting only a specific market segment. The business with its non-traditional methods of marketing through models and representatives posters its brand image as a high-end clothes brand name targeted to the cool and good-looking characters in society. Although, this market position draws in various elite individuals towards the brand name but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Digital Marketing At Unilever International Case Help faces a lot of competitors in the market with the existence of numerous number of rivals in the market. Space is likewise thought about to be a prospective competitor in local as well as in international; markets as the company is considering to move in the worldwide markets.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.