Recommendations of Coronilla (B): The Quadruple Bottom Line Case Solution

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Recommendations of Coronilla (B): The Quadruple Bottom Line Case Study Help

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the business is advised to think about alternative 3. As alternative 3 would permit the business to expand in global markets without any decrease in its regional earnings and any wear and tear of its market position. The business might pursue alternative 1 which would make it possible for the business to focus on potential global markets rather than the local markets but as the business is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Coronilla (B): The Quadruple Bottom Line Case Help Stores

Expansion towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the worldwide presence of the company. However, the closing of domestic shops could extremely impact the revenues of the firm as above 90% of its stores lie domestically and closing those stores would ultimately reduce the revenues of the firm. The company has a long term market position in US which can not be created quickly in the brand-new markets. The option would assist the business to expand in international markets in addition to the elimination of problems raised in its regional markets associated with its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Exploration of new international markets.
• Increase in profits from international markets.
• Removal of concerns related to diversity.
• Earnings diversification.
• Action towards being a strong global brand.

Cons:

• Loss of comprehensive revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Coronilla (B): The Quadruple Bottom Line Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position a serious risk to the market share of business. In this scenario the business could think about presenting Click and Recommendations of Coronilla (B): The Quadruple Bottom Line Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Individuality
• Elimination of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of earnings of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors hazard
• Access to the world markets
• Increasing the size of customer base
• Big Revenues
• Expedition of brand-new worldwide markets.
• Increase in earnings from international markets.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Extension of problems associated with variety.
• Distinctions in cultures could caused a failure of the brand especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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