Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Analysis

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Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Study Analysis

On the basis of above internal and external analysis of the company together with the examination of various options, the company is recommended to consider alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any decrease in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the business might keep its store experience and brand name uniqueness. It might likewise consider alternative 2 that could permit the company to access the markets without any possible financial investment. The business could pursue alternative 1 which would make it possible for the business to focus on prospective global markets rather than the regional markets however as the company is extremely reliant on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decrease in company's revenue. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Solution Stores

Expansion towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a good option for increasing the worldwide presence of the business. The closing of domestic shops might extremely impact the revenues of the firm as above 90% of its shops are located domestically and closing those stores would eventually reduce the revenues of the firm. The company has a long term market position in United States which can not be generated quickly in the new markets. The option would help the business to expand in global markets together with the removal of issues raised in its local markets associated with its variety. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in earnings from international markets.
• Removal of problems related to diversity.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Analysis Stores

Alternative 2 includes the intro of online market places through creating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position a severe risk to the marketplace share of company. Moreover, the competitors are shifting towards click and Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Solution shops with Space introducing Piperline. This shift towards online markets might decrease the incomes for business. In this situation the business could think about presenting Click and Recommendations of Atera Nyc (C): New Leadership In The Cuisine Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Reducing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Removal of the great shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the worldwide markets without closing its domestic shops that adds to the major part of incomes of the company. The advantages and disadvantages connected to Alternative 3 are offered listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Enlarging consumer base
• Big Incomes
• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Profits diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.



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