Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Solution

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Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Solution could be performed to design different strategies utilizing the strengths of the business to avail opportunities, conquer weaknesses and to lower the risks. It could also be used to examine that how particular weaknesses resist certain chances and increase the risks. The methods prepared utilizing the Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Solution are provided as follows;
• Utilization of strong global brand name position and funds in expanding towards possible markets.
• Unique brand name experience could help out the company to better position itself in new markets.
• Resistance in growth in the possible international markets motivating diversity.
• High costs limits the expansion in different Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand name experience might be utilized to reduce the risk from potential customers.
• Strict look policies might caused the customer shift towards Victoria with high social obligation.
• Limited target markets could led to a decline in the overall market share of the business.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Analysis might be carried out to examine the availability of financial resources to the business that might be made use of in growth towards worldwide markets. The monetary position of the business might be evaluated by utilizing the data given in the case Exhibit 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has a reasonable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not appears to be possible and the business must put efforts in increasing its revenues in addition to reducing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Solution

Segmentation

The division analysis consists of the analysis of various company segments of the company in domestic and the global, markets. Most of the business's Brick and Mortar stores lie in United States including above 500 stores in nearly each of the state of US. However, the company has likewise a global presence in 8 various nations with its greatest variety of stores situated in UK i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its stores in the United States. It suggests that majority of the earnings of the business come from the regional markets. The company is considering to broaden its stores into 7 more European and Asian nations. A chart revealing the presence of the business in different global markets is given in the Appendix 2.

Targeting


The business targets its clothing brand name to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business associated with its rivals. For example, the company employs great looking males and females for its shops and follows a strict look policy to maintain tourist attraction of attractive people towards its stores and provide an unique brand experience.

Positioning


The company has actually positioned its brand name as a high-end brand targeting just a specific market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand image as a luxury clothes brand name targeted to the cool and attractive characters in society. Although, this market position attracts numerous elite individuals towards the brand name however it harms the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Atera Nyc (C): New Leadership In The Cuisine Case Analysis faces a lot of competitors in the market with the presence of various number of rivals in the market. Gap is likewise thought about to be a potential rival in regional as well as in global; markets as the company is thinking about to shift in the international markets.



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