Recommendations of Atera Nyc (B): Food War Declared Case Help

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Recommendations of Atera Nyc (B): Food War Declared Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of various options, the business is recommended to consider alternative 3. As alternative 3 would enable the business to expand in worldwide markets with no reduction in its regional profits and any degeneration of its market position. By thinking about Alternative 3, the business might keep its shop experience and brand uniqueness. Nevertheless, it might also think about alternative 2 that might allow the business to access the markets with no potential investment. Although, the business could pursue alternative 1 which would enable the business to focus on possible international markets instead of the local markets however as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decrease in business's profits. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Atera Nyc (B): Food War Declared Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would help the company to expand in international markets along with the elimination of problems raised in its regional markets related to its diversity.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in profits from international markets.
• Removal of issues connected to diversity.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Atera Nyc (B): Food War Declared Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might pose an extreme hazard to the market share of company. In this scenario the company might think about presenting Click and Recommendations of Atera Nyc (B): Food War Declared Case Solution stores. These stores with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Elimination of brand Uniqueness
• Elimination of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of incomes of the business. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Exploration of new worldwide markets.
• Boost in earnings from worldwide markets.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.



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