Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Solution

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Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Study Solution

A Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Solution could be performed to develop various techniques utilizing the strengths of the company to avail opportunities, get rid of weaknesses and to decrease the dangers. It could likewise be utilized to evaluate that how particular weaknesses withstand certain opportunities and increase the dangers. The strategies drafted using the Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Solution are provided as follows;
• Usage of strong global brand position and financial resources in expanding towards potential markets.
• Special brand experience might help out the business to much better position itself in new markets.
• Resistance in growth in the prospective international markets encouraging diversity.
• High costs limits the expansion in various Asian and African nations with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand experience might be utilized to minimize the hazard from prospective consumers.
• Rigorous appearance policies could led to the customer shift towards Victoria with high social duty.
• Restricted target audience might led to a decline in the total market share of the business.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Solution could be carried out to evaluate the accessibility of financial resources to the company that might be made use of in expansion towards international markets. The financial position of the business could be assessed by utilizing the data given in the case Exhibit 1. The ratios that might be thought about in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not seems to be potential and the company should put efforts in increasing its incomes along with reducing its functional expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Analysis

Segmentation

The segmentation analysis includes the analysis of various company sectors of the business in domestic and the global, markets. The majority of the company's Traditional stores are located in US including above 500 shops in practically each of the state of US. The company has also a worldwide presence in 8 different nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is probably the 10% of its shops in the US. It indicates that majority of the incomes of the company originated from the regional markets. Additionally, the business is thinking about to expand its stores into 7 more European and Asian countries. A chart revealing the presence of the business in various global markets is given in the Appendix 2.

Targeting

The company targets its clothes brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the company connected to its competitors. For instance, the company employs excellent looking males and females for its shops and follows a strict appearance policy to keep tourist attraction of attractive individuals towards its shops and offer a special brand experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a particular market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking characters in society. This market position attracts numerous elite individuals towards the brand but it injures the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Atera Nyc (A): Turbulent Times In The Kitchen Case Analysis deals with a lot of competitors in the market with the presence of different number of rivals in the market. Gap is also considered to be a prospective rival in local as well as in international; markets as the company is considering to shift in the global markets.

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