Recommendations of Atera Nyc (A) (B) And © Case Analysis

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Recommendations of Atera Nyc (A) (B) And © Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any decrease in its local incomes and any degeneration of its market position. The company could pursue alternative 1 which would allow the company to focus on prospective global markets rather than the local markets however as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Atera Nyc (A) (B) And © Case Analysis Stores

Growth towards global markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a good option for increasing the worldwide existence of the company. Nevertheless, the closing of domestic shops might extremely impact the revenues of the firm as above 90% of its shops are located locally and closing those shops would ultimately minimize the profits of the firm. Furthermore, the business has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the business to broaden in worldwide markets together with the removal of problems raised in its local markets connected to its diversity. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Increase in income from international markets.
• Elimination of problems related to diversity.
• Revenue diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competition.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Atera Nyc (A) (B) And © Case Analysis Stores

Alternative 2 includes the introduction of online market places through generating an appropriate company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might posture an extreme risk to the marketplace share of business. Moreover, the competitors are shifting towards click and Recommendations of Atera Nyc (A) (B) And © Case Solution shops with Gap introducing Piperline. This shift towards online markets might decrease the incomes for business. In this situation the business could think about presenting Click and Recommendations of Atera Nyc (A) (B) And © Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand Individuality
• Elimination of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of profits of the business. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Exploration of new international markets.
• Boost in income from global markets.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of concerns connected to variety.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to get market share.



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